Prior to joining LRG, Simon has worked for over 15 years in various roles across the media industry. He started out as a strategy consultant, working on a variety of projects across Europe, from driving audience share at Romanian TV channels to delivering new sales strategies for professional information providers in Scandinavia. After leaving consulting, Simon worked for Hearst Magazines International, followed by Global Outdoor, where he most recently managed the portfolio of large and small format roadside billboards, looking to improve relationships with landlords while developing and implementing a strategy to digitize the estate.

Simon joined LRG in July 2022 and became Chief Strategy Officer in January 2024. He works closely with the senior management team to help drive the performance of the business by ensuring a clear focus on our strategic objectives, working with all parts of the business to achieve our goals.